A game studio

We become gameshorsesharestrouble

Puka is named after the Púca of Irish folklore — a shapeshifting troublemaker that is never one thing for long. We are not a one-game studio. Every game is one of our transformations.

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The name

Never one shape for long

The Púca is one of the oldest characters in Irish stories — a shapeshifter that turns up as a black horse, a hare, a goat, or a stranger at the crossroads. It is mischievous, a little unnerving, and never boring.

That is the kind of studio we want to be. Not one franchise and ten sequels, but something that keeps changing shape: a chalk hero on a blackboard today, an army of written characters tomorrow, a night-market food stall the day after. What stays the same is underneath — small games you understand in five seconds and cannot put down in five minutes.

The logo, taken apart

circle
+ stem
half
a circle
no circle
at all
the circle,
flipped

One circle, drawn four ways. Same trick as the studio: the shape keeps changing, the thing underneath does not.

How we work

A tiny studio with an unusual number of hands

Puka is a very small team working with AI in the loop at every step: research, design, art, code, testing and launch. That is not a gimmick, it is why we can change shape so often. What we never delegate is judgement — whether a game is actually fun, and whether it is fair to the people who play it.

  • Five seconds to get it. Every game has one signature move you can see from across the room.
  • Fun first, then numbers. We measure the first “wow” in seconds, not the first purchase in days.
  1. Find the idea. We read what people are playing, score ideas on six dimensions, and only build the ones that survive.
  2. Prove it is fun in a week. A one-week vertical slice, played by bots and by humans, has to hit its first “wow” inside a minute.
  3. Tune it with numbers. Every economy runs in a simulator before it runs on your phone.
  4. Ship it, then keep listening. Real player feedback goes straight back into the next update.

Contact

Say hello

Press, platforms, publishers, or you just played one of our games and have opinions — we read everything.

contact@pukagame.com
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